{"id":3346,"date":"2025-11-24T18:00:12","date_gmt":"2025-11-24T18:00:12","guid":{"rendered":"https:\/\/alanaacademiadeescritores.com\/?p=3346"},"modified":"2026-07-15T23:08:09","modified_gmt":"2026-07-16T02:08:09","slug":"de-la-gaseosa-a-la-creacion-de-un-libro","status":"publish","type":"post","link":"https:\/\/alanaacademiadeescritores.com\/en\/de-la-gaseosa-a-la-creacion-de-un-libro\/","title":{"rendered":"De la gaseosa sabor a cola a la creaci\u00f3n de un libro sin distancias"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3346\" class=\"elementor elementor-3346\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd4b37 e-flex e-con-boxed e-con e-parent\" data-id=\"fcd4b37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b0d1d62 e-con-full e-flex e-con e-child\" data-id=\"b0d1d62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1079a72 elementor-widget elementor-widget-spacer\" data-id=\"1079a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0288a elementor-widget elementor-widget-image\" data-id=\"bc0288a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/La-formula-secreta-Articulo-Linkedin-1024x576.jpg\" class=\"attachment-large size-large wp-image-3347\" alt=\"Portada gr\u00e1fica de Newsletter de Alana Academia de Escritores titulada La f\u00f3rmula secreta con fondo de l\u00edquido en movimiento.\" srcset=\"https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/La-formula-secreta-Articulo-Linkedin-1024x576.jpg 1024w, https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/La-formula-secreta-Articulo-Linkedin-300x169.jpg 300w, https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/La-formula-secreta-Articulo-Linkedin-768x432.jpg 768w, https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/La-formula-secreta-Articulo-Linkedin-1536x864.jpg 1536w, https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/La-formula-secreta-Articulo-Linkedin-600x338.jpg 600w, https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/La-formula-secreta-Articulo-Linkedin.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ecf12 elementor-widget elementor-widget-spacer\" data-id=\"b1ecf12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0087ff6 eael-dual-header-content-align-center elementor-widget elementor-widget-eael-dual-color-header\" data-id=\"0087ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-dual-color-header.default\">\n\t\t\t\t\t\t\t\t<div class=\"eael-dual-header\">\n\t\t\t\t<h1 class=\"title eael-dch-title\"><span class=\"eael-dch-title-text eael-dch-title-lead lead solid-color\">De la gaseosa sabor a cola<br \/><\/span> <span class=\"eael-dch-title-text\">a la creaci\u00f3n de un libro sin distancias<\/span><\/h1><div class=\"eael-dch-separator-wrap\"><span class=\"separator-one\"><\/span>\n\t\t\t<span class=\"separator-two\"><\/span><\/div>\t\t\t\t\t<span class=\"eael-dch-svg-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-beer\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M368 96h-48V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56v400c0 13.255 10.745 24 24 24h272c13.255 0 24-10.745 24-24v-42.11l80.606-35.977C429.396 365.063 448 336.388 448 304.86V176c0-44.112-35.888-80-80-80zm16 208.86a16.018 16.018 0 0 1-9.479 14.611L320 343.805V160h48c8.822 0 16 7.178 16 16v128.86zM208 384c-8.836 0-16-7.164-16-16V144c0-8.836 7.164-16 16-16s16 7.164 16 16v224c0 8.836-7.164 16-16 16zm-96 0c-8.836 0-16-7.164-16-16V144c0-8.836 7.164-16 16-16s16 7.164 16 16v224c0 8.836-7.164 16-16 16z\"><\/path><\/svg><\/span>\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-062a130 hfe-post-info-layout-inline elementor-widget elementor-widget-post-info-widget\" data-id=\"062a130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"hfe-post-info-inline hfe-post-info-items hfe-post-info\">\n\t\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-30e0d4d hfe-post-info-inline-item\" itemprop=\"datePublished\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/alanaacademiadeescritores.com\/en\/2025\/11\/24\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-date\">\n\t\t\t\n\t\t\t\t\t\t\tNovember 24, 2025\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-a76f290 hfe-post-info-inline-item\" itemprop=\"author\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/alanaacademiadeescritores.com\/en\/author\/asendraferrer\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-author\">\n\t\t\t\n\t\t\t\t\t\t\tAlejandra Sendra Ferrer\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9f61a3 elementor-widget elementor-widget-text-editor\" data-id=\"1a9f61a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Antes de hablar de autores, libros y escritura, comencemos por hablar sobre una botella de Coca Cola.\u00a0<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Pero no una cualquiera, sino una Coca Cola retenida en un envase de vidrio que transpira fr\u00edo, con la misma intensidad con la que ha sido envuelta en el hielo de una buena heladera.\u00a0<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Naturalmente, cualquiera de nosotros se sentir\u00eda irresistiblemente atra\u00eddo a abrirla y aprovechar de inmediato su temperatura de muy pocos grados, disfrutando del efecto refrescante que se deja ver seductoramente en la transpiraci\u00f3n del vidrio. Pero antes de tomarla, pensemos si dos supuestos anteriores, un poco menos sexys, protag\u00f3nicos y visibles, podr\u00edan no estar presentes en la escena, aunque poco se los perciba.\u00a0<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><h3><span class=\"\" style=\"color: #ff0a99;\">Empecemos por el primer supuesto: el sujeto<\/span><\/h3><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">En este caso el sujeto se despliega sobre la fama y la personalidad de una mega compa\u00f1\u00eda, que es quien realiza la magia. Coca Cola Company como ese sujeto que le da vida al producto, aparece entonces como la hechicera milenaria que en un caldero poderosamente oculto en alg\u00fan lugar rec\u00f3ndito del Planeta mezcla los ingredientes resguardados con el mayor de los celos para generar el l\u00edquido dulce, como as\u00ed tambi\u00e9n el procedimiento ritual\u00edstico que este, sin duda alguna, debe respetar.\u00a0<\/span><\/p><p><span class=\"\">Esta es la famosa \u201cf\u00f3rmula de la Coca Cola\u201d, que por muy poco, casi no nos sentimos indefectiblemente trasladados a un castillo medieval en alguna parte de una \u00e9pica campi\u00f1a en el que se pronunci\u00f3 por primera vez, quiz\u00e1s por el mismo Merl\u00edn, la f\u00f3rmula que pareciera no tener fecha de vencimiento en cuanto a su capacidad para resultar ser un t\u00f3nico irresistible, relacionado directamente con su campa\u00f1a de publicidad asociada a los momentos de felicidad y mesas compartidas en c\u00e9lebres fiestas navide\u00f1as familiares.<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Volviendo a nuestro an\u00e1lisis montados sobre el lomo de un drag\u00f3n que nos saca de la campi\u00f1a medieval, y una vez que hemos permitido ser trasladados a los insospechados or\u00edgenes de tan celosa f\u00f3rmula, entonces veamos el segundo supuesto que resulta infaltable para que sea posible la existencia de esa botella de vidrio helada frente a nosotros: el envase.<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><h3><span class=\"\" style=\"color: #ff0a99;\">S\u00ed, exactamente: el envase\u00a0<\/span><\/h3><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Aunque suena un tanto simplista decirlo as\u00ed. Y es por eso que ser\u00eda correcto desglosar todo lo que se encuentra implicado, \u201cenvasado\u201d, en el continente de vidrio, en la botella.\u00a0<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">En primer lugar, gran parte del m\u00e9rito definitivamente se lo lleva el equipo de dise\u00f1o que estudia al detalle el envase correcto para el producto, que en este caso, es el jarabe dulce, la gaseosa con sabor a cola. No es lo mismo usar cualquier material, como tampoco resulta indiferente la cantidad de l\u00edneas que funcionan como ondas o vetas que recorren el alto de la botella, d\u00e1ndole tambi\u00e9n una sensaci\u00f3n de placer al contacto con la botella. Tampoco es indistinto el tama\u00f1o, las aristas que se forman, si estas son m\u00e1s suaves o m\u00e1s fractalizadas, el color del vidrio, el grosor, el color de la tapa, la forma de la etiqueta, entre otros detalles. Por lo tanto, podr\u00edamos decir que parte del logro de esa generaci\u00f3n irresistible de deseo en los consumidores debemos adjudic\u00e1rselo, sin titubeos, al envase.<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Este envase, sin embargo, no se vende solo. A\u00fan cuando re\u00fana las propiedades m\u00e1s virtuosas desde el punto de vista del dise\u00f1o, este es envasado, cubierto, potenciado por el marketing, por las acciones espec\u00edficas que se llevan a cabo para dar a conocer el producto, y que est\u00e1n destinadas a ponerle un precio para llevar el producto a los puntos de venta. Acabo de referirme a las conocidas\u00a0<\/span><span class=\"italic\">4 P\u2019s del marketing<\/span><span class=\"\">, y para repasar, veamos cu\u00e1les son:<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><ul><li><strong><span class=\"font-[700]\">Primera P<\/span><\/strong><span class=\"\"><strong>\u00a0<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/27a1.svg\" alt=\"\u27a1\ufe0f\" \/> Producto:<\/strong> la gaseosa.<\/span><\/li><li><strong><span class=\"font-[700]\">Segunda P<\/span><\/strong><span class=\"\"><strong>\u00a0<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/27a1.svg\" alt=\"\u27a1\ufe0f\" \/> Plaza:<\/strong> mercado objetivo trazado como norte para desembarcar con el producto.<\/span><\/li><li><strong><span class=\"font-[700]\">Tercera P<\/span><\/strong><span class=\"\"><strong>\u00a0<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/27a1.svg\" alt=\"\u27a1\ufe0f\" \/> Distribuci\u00f3n:<\/strong> ser\u00eda la estrategia de log\u00edstica, de alcance y llegada del producto a los puntos de venta.<\/span><\/li><li><strong><span class=\"font-[700]\">Cuarta P<\/span><\/strong><span class=\"\"><strong>\u00a0<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/27a1.svg\" alt=\"\u27a1\ufe0f\" \/> Promoci\u00f3n:<\/strong> las t\u00e1cticas publicitarias y de difusi\u00f3n de la propuesta, del producto en particular que la marca decidi\u00f3 lanzar al mercado.<\/span><\/li><\/ul><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Al mencionar las 4 P\u2019s del marketing podemos darnos cuenta con facilidad de que la transpiraci\u00f3n helada es tan s\u00f3lo uno de los soldados aguerridos que trabajan en favor de la venta del producto y en el alcance del logro esperado: que el consumidor desee adquirirlo.<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Entonces, ya tenemos la hechicera que conjura la sagrada f\u00f3rmula, y tambi\u00e9n ya tenemos el m\u00e9rito indiscutible del envase recubierto de toda una estrategia integral de marketing y comercializaci\u00f3n.\u00a0<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><h3><span class=\"\" style=\"color: #ff0a99;\">\u00bfY ahora? \u00bfNo se supon\u00eda que hablar\u00edamos de autores, libros e historias?<\/span><\/h3><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Ese es el punto. En la escritura sucede lo mismo. Cuando una persona desea escribir una historia, darle bajada, plasmarla en un documento que vaya tomando vida cap\u00edtulo tras cap\u00edtulo, se piensa inmediatamente en la urgencia y en la necesidad de definir la trama, los personajes, los escenarios y un final impredecible y sorpresivo. Sin embargo, los bloqueos pueden aparecer pronto, ya que, al igual que nuestra botella transpirada de Coca Cola no s\u00f3lo se trata de la bebida en s\u00ed, escribir una historia tampoco se trata s\u00f3lo de escribir una historia. Veamos por qu\u00e9:<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><h3><span class=\"\" style=\"color: #ff0a99;\">La hechicera\u00a0<\/span><\/h3><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Ahora, en nuestro nuevo relato haremos un trueque y cambiaremos a la hechicera que conjura la magia por el autor o autora que conjura la historia.\u00a0<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Antes entonces de pensar de lleno en la historia y en sus caracter\u00edsticas t\u00edpicas que la convertir\u00e1n en una novela, debemos pensar, trabajar y enfocarnos en quien produce la magia. Antes de lanzarnos de lleno en la historia es necesario indagar en la persona fuente productora de esa historia: \u00bfTiene bloqueos? \u00bfTiene creencias limitantes? \u00bfSe toma en serio su deseo por escribir? \u00bfTiene un entorno apropiado para que su conexi\u00f3n y su creatividad fluyan? El trabajo sobre la persona antecede a cualquier urgencia justificada que quiera desplazar el foco directamente hacia la escritura de la historia en s\u00ed.<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><h3><span class=\"\" style=\"color: #ff0a99;\">En segundo lugar, haremos otro trueque<\/span><\/h3><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Donde antes ten\u00edamos un envase de vidrio, ahora tenemos un libro. Un producto. Una propuesta con un valor econ\u00f3mico que ser\u00e1 lanzada a un mercado, y que debe ir acompa\u00f1ada de acciones de marketing, de difusi\u00f3n, de comercializaci\u00f3n.\u00a0<\/span><\/p><p><span class=\"\">Es necesario tambi\u00e9n analizar al libro como un producto que deber\u00e1 tener un precio, que ser\u00e1 distribuido en canales digitales y probablemente f\u00edsicos, analizar estrategias de campa\u00f1as de publicidad y en un mercado espec\u00edfico, como tambi\u00e9n analizar lectores que tengan un perfil determinado y que ser\u00e1n quienes probablemente est\u00e9n dispuestos a pagar por el producto, por el libro.<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><h3><span class=\"\" style=\"color: #ff0a99;\">Y por \u00faltimo, reci\u00e9n en este momento podemos hacer el tercer trueque<\/span><\/h3><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Cambiaremos la gaseosa, la bebida dulce y refrescante, por la historia en s\u00ed, por la novela, por una que est\u00e9 cargada con sus burbujas de gas que trasladen personajes, tramas y escenarios.<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">En el\u00a0<\/span><span class=\"italic\">Curso de Escritura Literaria con la metodolog\u00eda Lean Writing del Artista<\/span><span class=\"\"> que ofrecemos desde Alana | Academia de escritores, este es el enfoque y el abordaje que se propone, dej\u00e1ndonos guiar por la siguiente f\u00f3rmula:<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p style=\"text-align: center;\"><strong><span class=\"font-[700]\">AUTOR + PRODUCTO + HISTORIA = LIBRO<\/span><\/strong><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Que ser\u00eda lo mismo para el caso de nuestra gaseosa:<\/span><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p style=\"text-align: center;\"><strong><span class=\"font-[700]\">AUTOR\u00a0<\/span><\/strong><span class=\"italic\">(Coca Cola Company) <\/span><strong><span class=\"font-[700]\">+ <\/span><span class=\"font-[700]\">PRODUCTO\u00a0<\/span><\/strong><span class=\"italic\">(Envase y las 4 P\u2019s del marketing)\u00a0<\/span><strong><span class=\"font-[700]\">+ <\/span><span class=\"font-[700]\">HISTORIA\u00a0<\/span><span class=\"italic\">(bebida sabor a cola) = <\/span><span class=\"font-[700]\">LIBRO\u00a0<\/span><span class=\"italic\">(Botella de vidrio de Coca Cola)<\/span><\/strong><\/p><\/div><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span class=\"\">Esta f\u00f3rmula integrada por estos tres miembros es lo que saca como producto final al libro, y es as\u00ed como proponemos trabajarnos como autores y trabajar en la historia: primero la persona, luego analizar su empaque de marketing para luego pasar a las p\u00e1ginas en blanco y generar un relato que haya soportado diferentes an\u00e1lisis.<\/span><\/p><\/div><hr class=\"my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16\" data-test-id=\"publishing-divider-block\" \/><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span style=\"font-style: inherit; font-weight: inherit;\"><span style=\"color: #ffffff;\">.<\/span><br \/><\/span><span style=\"font-style: inherit; font-weight: inherit;\">Luego de esta reflexi\u00f3n, me gustar\u00eda saber qu\u00e9 te trajo este tema:<\/span><\/p><p data-path-to-node=\"5,0,0\"><span style=\"color: #ff0a99;\"><b data-path-to-node=\"5,0,0\" data-index-in-node=\"0\">Pregunta 1 (Enfoque en el Autor \/ La Hechicera):<\/b><\/span><\/p><blockquote data-path-to-node=\"5,0,1\"><p data-path-to-node=\"5,0,1,0\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f9d9-200d-2640-fe0f.svg\" alt=\"\ud83e\uddd9\u200d\u2640\ufe0f\" \/> El art\u00edculo plantea que antes de la historia, est\u00e1 la persona. Si miras hoy a tu <b>Yo Escritor<\/b>, \u00bfsent\u00eds que le est\u00e1s dedicando suficiente tiempo a cuidar tu entorno y desbloquear tus creencias limitantes, o est\u00e1s empujando la escritura a la fuerza sin revisar primero al autor?<\/p><\/blockquote><p data-path-to-node=\"5,1,0\"><span style=\"color: #ff0a99;\"><b data-path-to-node=\"5,1,0\" data-index-in-node=\"0\">Pregunta 2 (Enfoque en el Producto \/ El Envase):<\/b><\/span><\/p><blockquote data-path-to-node=\"5,1,1\"><p data-path-to-node=\"5,1,1,0\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4e6.svg\" alt=\"\ud83d\udce6\" \/> Muchos escritores sienten rechazo por el marketing y prefieren pensar s\u00f3lo en la \u00abgaseosa\u00bb (la trama). \u00bfTe cuesta ver a tu futuro libro como un <i data-path-to-node=\"5,1,1,0\" data-index-in-node=\"147\">producto<\/i> que necesita dise\u00f1o, precio y canales de distribuci\u00f3n, o ya est\u00e1s planificando su \u00abenvase\u00bb mientras escrib\u00eds?<\/p><\/blockquote><p data-path-to-node=\"5,2,0\"><span style=\"color: #ff0a99;\"><b data-path-to-node=\"5,2,0\" data-index-in-node=\"0\">Pregunta 3 (Enfoque en el equilibrio de la f\u00f3rmula):<\/b><\/span><\/p><blockquote data-path-to-node=\"5,2,1\"><p data-path-to-node=\"5,2,1,0\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f9ea.svg\" alt=\"\ud83e\uddea\" \/> De los tres componentes de la metodolog\u00eda Lean Writing del Artista (<span class=\"math-inline\" data-math=\"AUTOR + PRODUCTO + HISTORIA = LIBRO\" data-index-in-node=\"71\">AUTOR + PRODUCTO + HISTORIA = LIBRO<\/span>), \u00bfen cu\u00e1l de ellos sent\u00eds que se encuentra tu mayor fortaleza actual y cu\u00e1l es el que sol\u00e9s dejar m\u00e1s relegado o en el olvido?<\/p><\/blockquote><p data-path-to-node=\"5,3,0\"><span style=\"color: #ff0a99;\"><b data-path-to-node=\"5,3,0\" data-index-in-node=\"0\">Pregunta 4 (Enfoque en el origen del bloqueo):<\/b><\/span><\/p><blockquote data-path-to-node=\"5,3,1\"><p data-path-to-node=\"5,3,1,0\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f9ca.svg\" alt=\"\ud83e\uddca\" \/> Cuando te enfrent\u00e1s a la p\u00e1gina en blanco y aparece un bloqueo, \u00bfsent\u00eds que el problema suele estar en que la historia no avanza o en que hay algo trabado directamente en la mentalidad de la \u00abhechicera\u00bb que la produce?<\/p><\/blockquote><hr \/><p data-path-to-node=\"5,3,1,0\"><span style=\"font-style: inherit; font-weight: inherit;\"><span style=\"color: #ffffff;\">.<\/span><br \/>Te animamos a que compart\u00e1s tu opini\u00f3n en comentarios.<\/span><\/p><\/div><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0deb0a8 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href=\"https:\/\/alanaacademiadeescritores.com\/en\/musas-inspiradas-2-tipos-de-narrador\/\">El coro griego de musas inspiradas |\u00a0Segunda parte<\/a><\/li>\n<\/ul><\/div>\n<\/aside><aside id=\"block-23\" class=\"widget widget_block\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/aside><aside id=\"block-4\" class=\"widget widget_block\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Art\u00edculos por mes<\/h3>\n\n\n<ul class=\"wp-block-archives-list wp-block-archives has-medium-font-size\">\t<li><a href='https:\/\/alanaacademiadeescritores.com\/en\/2026\/07\/'>July 2026<\/a><\/li>\n\t<li><a href='https:\/\/alanaacademiadeescritores.com\/en\/2026\/06\/'>June 2026<\/a><\/li>\n\t<li><a href='https:\/\/alanaacademiadeescritores.com\/en\/2026\/05\/'>May 2026<\/a><\/li>\n\t<li><a href='https:\/\/alanaacademiadeescritores.com\/en\/2025\/11\/'>November 2025<\/a><\/li>\n\t<li><a 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src=\"https:\/\/open.spotify.com\/embed\/show\/1176kv34KNZN4ukn9uw8Hw?si=7d76a17e0cb04469&amp;utm_source=oembed\"><\/iframe><\/div>\n<\/div><\/figure>\n<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd2a1c2 e-flex e-con-boxed e-con e-parent\" data-id=\"cd2a1c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5bf37bd e-con-full e-flex e-con e-child\" data-id=\"5bf37bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c243578 eael-dual-header-content-align-center elementor-widget elementor-widget-eael-dual-color-header\" data-id=\"c243578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-dual-color-header.default\">\n\t\t\t\t\t\t\t\t<div class=\"eael-dual-header\">\n\t\t\t\t<h2 class=\"title eael-dch-title\"><span class=\"eael-dch-title-text eael-dch-title-lead lead solid-color\">Melod\u00edas de un escrito<\/span> <span class=\"eael-dch-title-text\"> | El podcast para escritores<\/span><\/h2><div class=\"eael-dch-separator-wrap\"><span class=\"separator-one\"><\/span>\n\t\t\t<span class=\"separator-two\"><\/span><\/div>\t\t\t\t\t<span class=\"subtext\"><p><span class=\"\">Te dejamos el enlace al programa<\/span><span class=\"\" style=\"font-size: revert\">\u00a0en el que reflexionamos sobre escritura y su universo creativo:<\/span><\/p><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"eael-dch-svg-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-microphone-alt\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336 192h-16c-8.84 0-16 7.16-16 16v48c0 74.8-64.49 134.82-140.79 127.38C96.71 376.89 48 317.11 48 250.3V208c0-8.84-7.16-16-16-16H16c-8.84 0-16 7.16-16 16v40.16c0 89.64 63.97 169.55 152 181.69V464H96c-8.84 0-16 7.16-16 16v16c0 8.84 7.16 16 16 16h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16h-56v-33.77C285.71 418.47 352 344.9 352 256v-48c0-8.84-7.16-16-16-16zM176 352c53.02 0 96-42.98 96-96h-85.33c-5.89 0-10.67-3.58-10.67-8v-16c0-4.42 4.78-8 10.67-8H272v-32h-85.33c-5.89 0-10.67-3.58-10.67-8v-16c0-4.42 4.78-8 10.67-8H272v-32h-85.33c-5.89 0-10.67-3.58-10.67-8v-16c0-4.42 4.78-8 10.67-8H272c0-53.02-42.98-96-96-96S80 42.98 80 96v160c0 53.02 42.98 96 96 96z\"><\/path><\/svg><\/span>\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857a8ac elementor-widget elementor-widget-shortcode\" data-id=\"857a8ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/show\/1176kv34KNZN4ukn9uw8Hw?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-730ec1a e-flex e-con-boxed e-con e-parent\" data-id=\"730ec1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-955d39d elementor-widget elementor-widget-spacer\" data-id=\"955d39d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1676e2 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"f1676e2\" 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gr\u00e1fica de Alana Academia de Escritores titulada La f\u00f3rmula secreta con fondo de l\u00edquido en movimiento.\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/Carrusel-2-819x1024.jpg\" alt=\"Texto sobre fondo de pizarra que plantea la relaci\u00f3n entre una gaseosa y un libro, usando la analog\u00eda de una Coca-Cola helada, transpirando frescura, y el irresistible deseo que genera, para explicar la escritura.\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/Carrusel-3-819x1024.jpg\" alt=\"Gr\u00e1fico educativo con el texto: El primer supuesto, El Sujeto. Detr\u00e1s de la gaseosa est\u00e1 quien la crea: Coca-Cola Company. Es la maga que conjura la f\u00f3rmula generando un producto deseado, asoci\u00e1ndolo a momentos felices. Fondo de pizarra.\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/Carrusel-4-819x1024.jpg\" alt=\"Gr\u00e1fico educativo con el texto: El segundo supuesto, El Envase. No se trata de generar la bebida, la botella de vidrio tambi\u00e9n importa. Su dise\u00f1o contempla cada detalle para generar deseo, desde la etiqueta, colores, campa\u00f1a de marketin y la forma de exhibirla. Fondo de pizarra.\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/Carrusel-5-819x1024.jpg\" alt=\"Placa con texto sobre el paralelismo con la escritura. Explica que, como quien domina la f\u00f3rmula de la Coca-Cola, antes del libro est\u00e1 el sujeto que lo crea: el autor o autora. Concluye que no se trata solo de la historia, sino tambi\u00e9n de quien la escribe.\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/Carrusel-6-819x1024.jpg\" alt=\"Imagen con el texto: \u00bfY por qu\u00e9 primero el autor? Centrar la atenci\u00f3n en quien escribe da herramientas para: Superar bloqueos, Potenciar la creatividad, Crear un entorno f\u00e9rtil para escribir, Fortalecer h\u00e1bitos y disciplina de escritura.\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/Carrusel-7-819x1024.jpg\" alt=\"Imagen con el texto: la f\u00f3rmula SECRETA. Detalla la analog\u00eda comercial: Coca Cola Company es la maga. El envase es el producto que necesita marketing. La bebida es el contenido, el resultado de la f\u00f3rmula secreta.\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/Carrusel-8-819x1024.jpg\" alt=\"Placa de equivalencia literaria con el texto: La f\u00f3rmula M\u00c1GICA, vinculando los conceptos de autor como mago, libro como producto que necesita marketing y la historia como contenido del libro, el resultado de la magia escrita.\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alanaacademiadeescritores.com\/wp-content\/uploads\/2025\/11\/Carrusel-9-819x1024.jpg\" alt=\"Ecuaci\u00f3n tipogr\u00e1fica: Autor m\u00e1s Producto 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